Privacy PolicyNorthPoint Equipment Rentals

Section 1

Who We Are

NorthPoint Equipment Rentals LLC (“NorthPoint,” “we,” “us,” or “our”) is a New Hampshire limited liability company with its principal place of business at 130 Main Street, Ashland, NH 03217. We operate equipment rental locations across New Hampshire, including Ashland, Tilton, Hooksett, Rumney, and Colebrook.

This Privacy Policy applies to information collected through our website at northpointrentals.com, through our rental transactions, over the telephone, and through any other means by which you interact with NorthPoint. By using our website or services, you acknowledge that you have read and agree to this Privacy Policy.

Section 2

Information We Collect

We collect personal information that you provide directly to us, information collected automatically when you use our website, and information obtained from third parties in the normal course of business operations.

Information You Provide Directly:

• Full legal name and government-issued photo identification (driver’s license, military ID, or equivalent)
• Current residential address and proof of address
• Telephone number(s) and email address
• Credit card and billing information (processed and stored by our payment processor)
• Job site address and project-related information
• Business name, license number, and insurance information (commercial customers)
• Vehicle and trailer information for equipment pickup
• Communications you send us via phone, email, or web forms
• Charge account application information, including business and credit references
• Signature on rental agreements and related contracts

Information Collected Automatically:

• IP address, browser type and version, operating system
• Pages viewed, time spent on pages, and navigation paths
• Referring URLs and search terms
• Device identifiers and cookie data
• General geographic location derived from IP address

Information from Third Parties:

• Credit history and verification information from credit reporting agencies
• Insurance verification from your insurer or agent
• Business information from public records and commercial databases
• Payment fraud prevention data from financial institutions

Section 3

How We Use Your Information

NorthPoint uses your personal information solely for legitimate business purposes in connection with our equipment rental operations. We do not sell your personal information to third parties.

• Rental Processing: To process reservations, rental agreements, deliveries, pickups, and billing
• Identity Verification: To verify your identity and eligibility to rent equipment as required by our rental policies
• Credit Assessment: To evaluate creditworthiness for charge accounts and deferred billing arrangements
• Payment Collection: To charge rental fees, damage assessments, fuel charges, delivery fees, and any other amounts owed under your rental agreement
• Contract Enforcement: To enforce the terms of rental agreements, including recovery of equipment, collection of unpaid balances, and pursuit of legal remedies
• Safety & Operations: To communicate equipment status, breakdowns, safety notices, and operational guidance
• Customer Service: To respond to inquiries, complaints, and service requests
• Legal Compliance: To comply with applicable federal and New Hampshire state laws, regulations, and court orders
• Fraud Prevention: To detect, investigate, and prevent fraudulent transactions and unauthorized use of equipment
• Marketing: To send promotional communications about our services, subject to your right to opt out at any time
• Website Improvement: To analyze website usage and improve our online services
• Dispute Resolution: To document and resolve disputes related to rentals, damage claims, and billing

Section 4

Legal Basis for Processing

NorthPoint processes your personal information on the following legal bases:

• Contractual Necessity: Processing required to enter into or perform a rental agreement with you
• Legitimate Business Interests: Processing necessary for fraud prevention, debt collection, security, and business operations, where our interests do not override your fundamental rights
• Legal Obligation: Processing required to comply with applicable law, including New Hampshire RSA Title XXXIV (banking), RSA Chapter 382-A (uniform commercial code), and other applicable statutes
• Consent: Processing for marketing communications, where we have obtained your express consent

Section 5

Information Sharing & Disclosure

NorthPoint does not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

• Service Providers: Third-party vendors who perform services on our behalf, including payment processors, credit reporting agencies, insurance verification services, website hosting providers, and IT service providers. These vendors are contractually obligated to protect your information and use it only for the purposes for which it was disclosed.
• Legal Requirements: When required by law, regulation, subpoena, court order, or other legal process, or when we believe disclosure is necessary to protect the rights, property, or safety of NorthPoint, our customers, or the public.
• Law Enforcement: To cooperate with law enforcement investigations, including investigations involving theft, fraud, misuse of rental equipment, or other criminal activity.
• Debt Collection: To collection agencies or attorneys retained to collect unpaid amounts owed under rental agreements.
• Insurance Claims: To our insurers and their representatives in connection with insurance claims involving our equipment.
• Business Transfer: In connection with any merger, acquisition, sale of assets, or other business combination involving NorthPoint, subject to the acquirer’s agreement to honor this Privacy Policy or provide you with notice and choice.
• With Your Consent: In any other circumstance with your express prior consent.

Section 6

Data Retention

NorthPoint retains your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• Active Customer Records: Retained for the duration of your customer relationship plus seven (7) years following your last transaction, consistent with New Hampshire contract and commercial law statutes of limitations
• Rental Agreements & Contracts: Retained for a minimum of seven (7) years from the date of the last transaction under the agreement
• Financial Records & Payment Information: Credit card data is retained by our payment processor for up to twelve (12) months as disclosed in our rental agreement; full payment records retained for seven (7) years
• Damage & Incident Records: Retained for a minimum of seven (7) years or until final resolution of any related claim or litigation, whichever is later
• Identity Verification Documents: Retained for a minimum of three (3) years following your last rental transaction
• Website Analytics: Aggregated and anonymized data may be retained indefinitely; identifiable data retained for up to twenty-four (24) months
• Marketing Records: Retained until you opt out or request deletion, subject to applicable law

Upon expiration of the applicable retention period, we will securely destroy or anonymize your personal information, subject to any legal hold obligations.

Section 7

Data Security

NorthPoint implements reasonable and appropriate technical, administrative, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, and destruction. These measures include:

• Encrypted transmission of sensitive data using industry-standard TLS/SSL protocols
• Access controls limiting personnel access to personal information on a need-to-know basis
• Secure storage of physical records in locked facilities
• Payment card data handled exclusively by PCI-DSS compliant payment processors
• Regular review and updating of our security practices

Section 8

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support our marketing efforts. Cookies are small text files stored on your device by your browser.

• Essential Cookies: Required for website functionality, including session management and security. Cannot be disabled without impairing website operation.
• Analytics Cookies: Used to collect aggregate information about how visitors use our website, including pages visited and time spent. We may use Google Analytics or similar services.
• Marketing Cookies: Used to track visitors across websites to enable us to display relevant advertising. May be set by third-party advertising partners.

Most web browsers allow you to control cookies through browser settings. Disabling cookies may affect the functionality of our website. We do not currently respond to browser “Do Not Track” signals, as there is no industry-standard approach to honoring such signals.

Section 9

Third-Party Links

Our website may contain links to third-party websites, including manufacturers’ websites, financing providers, insurance portals, and reference resources. NorthPoint is not responsible for the privacy practices or content of any third-party websites. We encourage you to review the privacy policies of any third-party sites you visit. The inclusion of a link on our website does not constitute our endorsement of the linked site or its privacy practices.

Section 10

Your Rights & Choices

Subject to applicable law and our legitimate business interests, you may have the following rights with respect to your personal information:

• Access: The right to request a copy of the personal information we hold about you
• Correction: The right to request correction of inaccurate personal information
• Deletion: The right to request deletion of your personal information, subject to our legal obligations and retention requirements
• Marketing Opt-Out: The right to opt out of receiving promotional communications at any time by contacting us or clicking “unsubscribe” in any marketing email
• Restriction: The right to request that we restrict processing of your personal information in certain circumstances

To exercise any of these rights, please contact us in writing using the contact information in Section 16. We will respond to verified requests within thirty (30) days. We may require proof of identity before processing any request. Certain rights may be limited or denied where they conflict with our legal obligations, contractual rights, or legitimate business interests, including our right to collect amounts owed under rental agreements.

Section 11

Children’s Privacy

Our website and services are not directed to individuals under the age of eighteen (18). We do not knowingly collect personal information from minors. Rental agreements require the renter to be at least 18 years of age with a valid government-issued ID. If we become aware that we have collected personal information from a minor without appropriate parental consent, we will take steps to delete such information. If you believe we may have collected information from a minor, please contact us immediately.

Section 12

Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, NORTHPOINT EQUIPMENT RENTALS LLC, ITS MEMBERS, MANAGERS, EMPLOYEES, AGENTS, AND SERVICE PROVIDERS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES ARISING OUT OF OR RELATED TO THIS PRIVACY POLICY OR ANY BREACH THEREOF, INCLUDING WITHOUT LIMITATION DAMAGES FOR LOSS OF PROFITS, GOODWILL, DATA, OR OTHER INTANGIBLE LOSSES, EVEN IF NORTHPOINT HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

NORTHPOINT’S TOTAL CUMULATIVE LIABILITY TO YOU FOR ANY CLAIMS ARISING UNDER OR RELATED TO THIS PRIVACY POLICY SHALL NOT EXCEED THE GREATER OF (A) ONE HUNDRED DOLLARS ($100.00) OR (B) THE AMOUNT YOU PAID TO NORTHPOINT IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above limitations may not apply to you.

Section 13

Indemnification

You agree to indemnify, defend, and hold harmless NorthPoint Equipment Rentals LLC, its members, managers, employees, agents, successors, and assigns from and against any and all claims, damages, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your violation of this Privacy Policy; (b) your misrepresentation of any information provided to NorthPoint; (c) your unauthorized use of our website or services; or (d) your violation of any applicable law or regulation in connection with your use of our website or services.

Section 14

Dispute Resolution & Governing Law

This Privacy Policy and any disputes arising hereunder shall be governed by and construed in accordance with the laws of the State of New Hampshire, without regard to its conflict of laws principles.

Any dispute, claim, or controversy arising out of or relating to this Privacy Policy that cannot be resolved informally shall be submitted to binding arbitration administered by a mutually agreed arbitration service in Grafton County, New Hampshire, except that either party may seek injunctive or other equitable relief in any court of competent jurisdiction to prevent irreparable harm pending arbitration.

You agree that any dispute resolution proceedings will be conducted on an individual basis and not in a class, consolidated, or representative action. You waive any right to participate in a class action lawsuit or class-wide arbitration.

The exclusive venue for any legal proceedings not subject to arbitration shall be the courts of Grafton County, New Hampshire, and you consent to personal jurisdiction in such courts.

Section 15

Changes to This Privacy Policy

NorthPoint reserves the right to modify this Privacy Policy at any time in our sole discretion. When we make material changes, we will update the “Last Updated” date at the top of this page. For significant changes, we may also provide notice by posting a prominent notice on our website or by sending an email to the address associated with your account.

Your continued use of our website or services after any modification to this Privacy Policy constitutes your binding acceptance of the revised policy. If you do not agree to the revised policy, you must immediately discontinue use of our website and services.

We recommend that you review this Privacy Policy periodically to stay informed of any updates.

Section 16

Contact Us

For questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us: