This Privacy Policy describes how NorthPoint Equipment Rentals LLC collects, uses, stores, and protects your personal information when you visit our website or rent equipment from any of our five New Hampshire locations.

Important Notice This Privacy Policy is a binding legal agreement. If you do not agree to the terms of this Privacy Policy, you must not use our website or services. Your continued use of our website or services after any changes to this Policy constitutes your acceptance of the revised terms.

1Who We Are

NorthPoint Equipment Rentals LLC ("NorthPoint," "we," "us," or "our") is a New Hampshire limited liability company with its principal place of business at 130 Main Street, Ashland, NH 03217. We operate equipment rental locations across New Hampshire, including Ashland, Tilton, Hooksett, Rumney, and Colebrook.

This Privacy Policy applies to information collected through our website at northpointrentals.com, through our rental transactions, over the telephone, and through any other means by which you interact with NorthPoint. By using our website or services, you acknowledge that you have read and agree to this Privacy Policy.

2Information We Collect

Information You Provide Directly:

  • Full legal name and government-issued photo identification (driver's license, military ID, or equivalent)
  • Current residential address and proof of address
  • Telephone number(s) and email address
  • Credit card and billing information (processed and stored by our payment processor)
  • Job site address and project-related information
  • Business name, license number, and insurance information (commercial customers)
  • Vehicle and trailer information for equipment pickup
  • Communications you send us via phone, email, text message, or web forms
  • Charge account application information, including business and credit references
  • Signature on rental agreements and related contracts

Information Collected Automatically: IP address, browser type and version, operating system, pages viewed, time spent on pages, navigation paths, referring URLs, search terms, device identifiers and cookie data, and general geographic location derived from IP address.

Information from Third Parties: credit history and verification information from credit reporting agencies, insurance verification from your insurer or agent, business information from public records and commercial databases, and payment fraud prevention data from financial institutions.

3How We Use Your Information

NorthPoint uses your personal information solely for legitimate business purposes in connection with our equipment rental operations. We do not sell your personal information to third parties.

  • Rental Processing: To process reservations, rental agreements, deliveries, pickups, and billing
  • Identity Verification: To verify your identity and eligibility to rent equipment as required by our rental policies
  • Credit Assessment: To evaluate creditworthiness for charge accounts and deferred billing arrangements
  • Payment Collection: To charge rental fees, damage assessments, fuel charges, delivery fees, and any other amounts owed under your rental agreement
  • Contract Enforcement: To enforce the terms of rental agreements, including recovery of equipment, collection of unpaid balances, and pursuit of legal remedies
  • Safety & Operations: To communicate equipment status, breakdowns, safety notices, and operational guidance — including by text message where you have opted in (see Section 6)
  • Customer Service: To respond to inquiries, complaints, and service requests
  • Legal Compliance: To comply with applicable federal and New Hampshire state laws, regulations, and court orders
  • Fraud Prevention: To detect, investigate, and prevent fraudulent transactions and unauthorized use of equipment
  • Website Improvement: To analyze website usage and improve our online services
  • Dispute Resolution: To document and resolve disputes related to rentals, damage claims, and billing

4Legal Basis for Processing

  • Contractual Necessity: Processing required to enter into or perform a rental agreement with you
  • Legitimate Business Interests: Processing necessary for fraud prevention, debt collection, security, and business operations, where our interests do not override your fundamental rights
  • Legal Obligation: Processing required to comply with applicable law, including New Hampshire RSA Title XXXIV (banking), RSA Chapter 382-A (uniform commercial code), and other applicable statutes
  • Consent: Processing for marketing communications and SMS/text messaging, where we have obtained your express consent

5Information Sharing & Disclosure

NorthPoint does not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

  • Service Providers: Third-party vendors who perform services on our behalf, including payment processors, credit reporting agencies, insurance verification services, website hosting providers, IT service providers, and our SMS/text messaging platform provider solely for the purpose of delivering messages you have opted in to receive. These vendors are contractually obligated to protect your information and use it only for the purposes for which it was disclosed.
  • Legal Requirements: When required by law, regulation, subpoena, court order, or other legal process, or when we believe disclosure is necessary to protect the rights, property, or safety of NorthPoint, our customers, or the public.
  • Law Enforcement: To cooperate with law enforcement investigations, including investigations involving theft, fraud, misuse of rental equipment, or other criminal activity.
  • Debt Collection: To collection agencies or attorneys retained to collect unpaid amounts owed under rental agreements.
  • Insurance Claims: To our insurers and their representatives in connection with insurance claims involving our equipment.
  • Business Transfer: In connection with any merger, acquisition, sale of assets, or other business combination involving NorthPoint, subject to the acquirer's agreement to honor this Privacy Policy or provide you with notice and choice.
  • With Your Consent: In any other circumstance with your express prior consent.
Text messaging is different Text messaging opt-in data and consent are never shared under any of the categories above. See Section 6 for the standalone disclosure governing SMS/text messaging data.
Equipment Recovery Notice In the event of an equipment default, overdue rental, or suspected theft, NorthPoint reserves the right to share your personal information — including name, address, vehicle information, and job site location — with law enforcement, repossession agents, and legal counsel without prior notice to you, as permitted under our rental agreement and applicable New Hampshire law.

6SMS / Text Messaging Communications

This section governs all text messages sent by or on behalf of NorthPoint Equipment Rentals LLC and applies in addition to, and to the extent of any conflict supersedes, any other provision of this Privacy Policy.

What you're signing up for

If you provide your mobile phone number to NorthPoint — in person at any of our five locations, by phone, or through our website — and opt in to text messaging, you consent to receive SMS/text messages related to your rental, including:

  • Reservation and quote confirmations
  • Delivery and pickup scheduling and driver-en-route updates
  • Rental return reminders and late-return notices
  • Payment and receipt confirmations
  • Equipment status, safety, and operational notices

These are transactional/informational messages tied to your rental relationship with NorthPoint. We do not send marketing or promotional text messages unless you separately opt in to that specific program.

Message frequency

Message frequency varies based on your rental activity. You may receive up to approximately 4–8 messages per active rental transaction, depending on delivery, dispatch, and billing events associated with that rental.

Message and data rates

Message and data rates may apply. Standard message and data rates from your wireless carrier may apply to any text message you send or receive. NorthPoint is not responsible for any charges billed by your mobile carrier. Carriers are not liable for delayed or undelivered messages.

How to opt out / get help

Reply STOP to any message you receive from us to opt out at any time. After you send STOP, we will send a one-time confirmation text, and you will receive no further messages until you opt in again. Reply START to opt back in. Reply HELP for assistance, or contact us at (603) 375-4161 or [email protected].

Consent is not a condition of purchase

You do not need to consent to receive text messages in order to rent equipment from NorthPoint, open an account, or receive any other service. You may always choose an alternate contact method — phone call or email — at intake.

No sharing of SMS opt-in data Text messaging originator opt-in data and consent will not be shared with any third parties or affiliates for any purpose, including marketing, regardless of any other data-sharing provision described elsewhere in this Privacy Policy. Information collected for SMS/text communications is used solely to facilitate communications relevant to your rental with NorthPoint Equipment Rentals and is not sold, leased, rented, or otherwise disclosed to third parties.

7Data Retention

NorthPoint retains your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  • Active Customer Records: Retained for the duration of your customer relationship plus seven (7) years following your last transaction
  • Rental Agreements & Contracts: Retained for a minimum of seven (7) years from the date of the last transaction under the agreement
  • Financial Records & Payment Information: Credit card data retained by our payment processor for up to twelve (12) months; full payment records retained for seven (7) years
  • Damage & Incident Records: Retained for a minimum of seven (7) years or until final resolution of any related claim or litigation, whichever is later
  • Identity Verification Documents: Retained for a minimum of three (3) years following your last rental transaction
  • Website Analytics: Aggregated and anonymized data may be retained indefinitely; identifiable data retained for up to twenty-four (24) months
  • Marketing Records: Retained until you opt out or request deletion, subject to applicable law
  • SMS/Text Messaging Opt-In Records: Retained for as long as necessary to demonstrate compliance with applicable messaging consent requirements, and deleted upon verified request except where retention is required to document a prior opt-out

Upon expiration of the applicable retention period, we will securely destroy or anonymize your personal information, subject to any legal hold obligations.

8Data Security

NorthPoint implements reasonable and appropriate technical, administrative, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, and destruction, including encrypted transmission (TLS/SSL), access controls, secure physical storage, and PCI-DSS compliant payment processors.

Security Limitation No method of data transmission or storage is completely secure. NorthPoint cannot guarantee absolute security and shall not be liable for unauthorized access resulting from circumstances beyond our reasonable control, including cyberattacks or third-party data breaches.

9Cookies & Tracking Technologies

Our website uses essential, analytics, and marketing cookies to enhance your browsing experience and analyze site traffic. Most browsers let you control or decline cookies through settings; disabling cookies may affect website functionality. We do not currently respond to browser "Do Not Track" signals.

10Third-Party Links

Our website may contain links to third-party websites, including manufacturers' websites, financing providers, and insurance portals. NorthPoint is not responsible for the privacy practices or content of any third-party websites.

11Your Rights & Choices

  • Access: The right to request a copy of the personal information we hold about you
  • Correction: The right to request correction of inaccurate personal information
  • Deletion: The right to request deletion of your personal information, subject to our legal obligations and retention requirements
  • Marketing Opt-Out: The right to opt out of receiving promotional communications at any time
  • Text Message Opt-Out: The right to stop receiving text messages at any time by replying STOP — see Section 6
  • Restriction: The right to request that we restrict processing of your personal information in certain circumstances

To exercise any of these rights, please contact us in writing using the contact information in Section 17. We will respond to verified requests within thirty (30) days.

Important Limitation A request to delete personal information does not extinguish, reduce, or otherwise affect any financial obligation you owe to NorthPoint Equipment Rentals LLC.

12Children's Privacy

Our website and services are not directed to individuals under the age of eighteen (18). Rental agreements require the renter to be at least 18 years of age with a valid government-issued ID.

13Limitation of Liability

To the fullest extent permitted by applicable law, NorthPoint Equipment Rentals LLC shall not be liable for indirect, incidental, special, consequential, punitive, or exemplary damages arising out of or related to this Privacy Policy. NorthPoint's total cumulative liability shall not exceed the greater of one hundred dollars ($100.00) or the amount you paid to NorthPoint in the three (3) months immediately preceding the event giving rise to the claim.

14Indemnification

You agree to indemnify, defend, and hold harmless NorthPoint Equipment Rentals LLC from claims arising out of your violation of this Privacy Policy, misrepresentation of information provided to NorthPoint, unauthorized use of our website or services, or violation of applicable law.

15Dispute Resolution & Governing Law

This Privacy Policy is governed by the laws of the State of New Hampshire. Disputes not resolved informally shall be submitted to binding arbitration in Grafton County, New Hampshire, on an individual basis; you waive any right to participate in a class action.

16Changes to This Privacy Policy

NorthPoint reserves the right to modify this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page, and for significant changes may also post a prominent notice on our website or send an email or text message (where you have opted in).

17Contact Us

NorthPoint Equipment Rentals LLC

Mail: 130 Main Street, Ashland, NH 03217
Email: [email protected]
Phone: (603) 499-7926
Hours: Monday–Friday 7:30am–5:00pm · Saturday 8:00am–12:00pm

Written requests are preferred for data access, correction, and deletion inquiries. We will respond within thirty (30) days of receiving a verified request.

Ashland — Flagship: 130 Main St · (603) 375-4161
Tilton: 185 Laconia Rd · (603) 499-7926
Hooksett: 5 Cross Rd · (603) 736-7145
Rumney: 935 NH-25 · (603) 952-3550
Colebrook: 88 Main St · (603) 255-3790

NorthPoint Equipment Rentals LLC · Family-owned and operated in New Hampshire since 2024 · northpointrentals.com