The People Behind NorthPoint
Real People.
Real Experience.
Five
NH Locations.
NorthPoint is not a call centre, a franchise, or a national chain. It is a family-owned New Hampshire company staffed by people who live here, know the terrain, and pick up the phone when you call.
Who You Are Actually Talking To
THE NORTHPOINT TEAM
When you call a NorthPoint location, you reach the person responsible for that store — not a national support queue, not a booking agent reading from a screen. Every store manager knows the equipment in their yard, the terrain in their region, and the names of the contractors and homeowners they work with regularly.
That is not something we say in marketing copy and fail to deliver on. It is the structural reality of how NorthPoint is built: a small leadership team, direct accountability, real people behind every phone number — and store dogs at Ashland and Tilton if you want to bring yours when you pick up.
Leadership
THE PEOPLE RUNNING THE BUSINESS
Photo coming soon
DiGiacomo
Kyle DiGiacomo founded NorthPoint Equipment Rentals in 2024 on Main Street in Ashland — right in the geographic centre of New Hampshire. He did not start the company as an investor or entrepreneur. He started it as someone who had spent his entire life around construction sites and knew exactly what contractors and homeowners in this part of the state were not getting from the equipment rental options available to them.
The DiGiacomo family has been in the construction industry for over 25 years. Kyle grew up on job sites across Central NH, the Lakes Region, and the White Mountains. He knows what 48-inch frost depth means for a foundation pour. He knows which spring roads close during mud season. He knows what a Grafton County hillside does to a machine that is not properly spec'd for it. That knowledge is the foundation every NorthPoint rental recommendation is built on.
In under two years Kyle has grown NorthPoint from one store in Ashland to five locations across New Hampshire — Ashland, Tilton, Hooksett, Rumney, and Colebrook. That expansion is not the result of outside investment or a growth plan drafted by consultants. It is the result of showing up where people needed equipment, earning their trust, and building a team capable of delivering the same standard of service across the whole state.
Kyle is still hands-on. He is on the lot. He makes deliveries. He is reachable. That is not a marketing claim — it is what the reviews say, including the customer on Lake Winona who wrote about Kyle stopping to help her during a delivery when he noticed something was wrong, without being asked.
Ashley manages NorthPoint's flagship Ashland store and the Colebrook location in the North Country — two locations that anchor opposite ends of the state and serve very different customer bases.
At Ashland, Ashley oversees the busiest store in the network: the flagship location at I-93 Exit 24 serving Central NH, the Lakes Region, and the White Mountains. At Colebrook, she manages the only professional heavy equipment rental operation in northern Coos County — a store that serves communities from Lancaster north to Pittsburg and the Quebec border.
Ashley is the person who makes sure every machine that leaves the Ashland yard is right. If you have rented from NorthPoint's Ashland location, you have probably spoken to Ashley.
Caiden DiGiacomo manages the Rumney location on Route 25 — NorthPoint's Pemi Valley and Upper Valley store, serving western Grafton County from Plymouth west through Warren, Wentworth, and Dorchester. He is Kyle's brother, and he brings the same construction industry background that runs through the whole DiGiacomo family.
Beyond running the Rumney store, Caiden is responsible for NorthPoint's technology and marketing — the website, the online booking system, the SEO strategy, and the digital presence that has helped NorthPoint grow from a one-store operation to a five-location statewide company in under two years.
That combination — store manager and digital lead — is what a real family business looks like. Nobody at NorthPoint has a single narrow job.
Sara Nelson manages both the Tilton and Hooksett locations — the two southern NH stores that serve Belknap County and the Manchester-Concord corridor respectively. Together these two locations cover the largest construction market in New Hampshire and face the most competitive rental environment in the state.
Sara also handles dispatch coordination across all five NorthPoint locations. Every delivery that leaves any NorthPoint store goes through a dispatch process — scheduling, routing, site access coordination, and driver communication. Across a five-store network with three drivers, getting that right every day is a logistics challenge. Sara is the person who makes it work.
If your equipment showed up on time, to the right site, with the right driver who knew your access requirements — Sara is a significant part of why.
"When you call the Ashland store, you reach Ashland. When you call Hooksett, you reach Hooksett. No call centres. No routing. Just the people who will actually handle your rental."
The Operations Team
THE PEOPLE WHO KEEP IT RUNNING
Beyond the store managers, NorthPoint's day-to-day operations depend on a team of people whose work shows up directly in the quality of every rental — the condition of the machine when it arrives, the time it takes to get there, the accuracy of the paperwork when you return it, and the cleanliness of the next machine out the door. None of that is accidental.
NorthPoint employs a dedicated in-house mechanic responsible for the inspection, service, and maintenance of the entire fleet across all five locations. Every machine is inspected and serviced after every rental — that standard is only possible because it is handled in-house, not outsourced. The mechanic is also the first call when a machine reports a problem in the field.
NorthPoint's three delivery drivers are responsible for getting equipment to job sites across New Hampshire safely and on schedule. They know NH roads — including the unpaved ones, the steep ones, and the ones that close in mud season. They walk you through the machine at delivery, confirm the controls, and ensure you are confident before they leave the site. Dispatch is coordinated by Sara Nelson across all five locations.
Every machine that comes back off rent goes through a dedicated cleaning and fueling process before it is available for the next customer. NorthPoint's equipment prep staff clean, fuel, and stage each machine upon return — so when your rental arrives it is not coming straight off someone else's muddy job site. This step is why NorthPoint can genuinely say every machine arrives clean, full, and ready to work from the first hour. It does not happen by accident.
NorthPoint is open Saturday mornings from 8am to noon and offers 24/7 online booking seven days a week. Part-time office staff cover Saturday hours at the stores, handling walk-in rentals, returns, and customer questions. Contractors and homeowners who plan weekend projects can book online the night before and pick up or take delivery Saturday morning without missing a working hour.
Part of the Team
NORTHPOINT IS PET FRIENDLY
NorthPoint's Ashland and Tilton locations have resident dogs on site. They are not a gimmick — they are part of what makes walking into a NorthPoint store feel different from walking into a national chain. Bring yours when you come in. They are welcome.
Irma is the Ashland store's Support Staff — a title she has earned. German Shepherds are working dogs, and Irma takes the job seriously. She is calm, attentive, and present for every customer who comes through the door. If you are having a rough project day, Irma already knows.
Finn holds the title of Chief Happiness Officer at the Ashland store, and he approaches the role with the intensity only a Border Collie can bring. He is the first to greet you, the last to let you leave without feeling welcome, and entirely convinced that every customer arrival is the best thing that has happened all day.
Gunnar is one of two English Labs at the Tilton location. He is the kind of dog who takes the job seriously — present, attentive, and ready to supervise any transaction that comes through the door.
Moose works alongside Gunnar at Tilton. Both English Labs, both on duty. Between them and Sara running dispatch across five stores, the Tilton location has the most comprehensive coverage in the network.
Shadow served as Head of Security at NorthPoint from the beginning — a title he took seriously and held with quiet authority. He was present for the founding, the early days in Ashland, and the growth to five locations. He passed recently, and he is missed by everyone who knew him. Good dog, Shadow.
How We Work
WHAT IT MEANS TO WORK AT NORTHPOINT
NorthPoint is a small team doing serious work across a large geography. Everyone covers more than one job. Everyone is accountable to the customer directly — not to a regional manager who reports to a national director. That structure creates a different kind of workplace: faster, more honest, and more personally invested in doing things right.
The DiGiacomo family construction background means the standard is not "good enough for a rental company." It is "good enough for the job site." Those are different standards, and they show in how we maintain equipment, how we handle a breakdown call at 7am, and how we talk to customers who do not know which machine they need.
No one at NorthPoint recommends a machine they have not used or at minimum thoroughly understand. The DiGiacomo family construction background means the starting knowledge level is higher than at most rental operations. New staff learn from that foundation.
The store manager is the person responsible for every rental that leaves their store. If something goes wrong, the manager hears about it first and handles it first. There is no support ticket, no escalation queue, no holding pattern while someone locates a decision-maker.
The team lives and works in New Hampshire. They know which towns have road posting in spring. They know which lakefront towns have DES restrictions. They know what time of year you can and cannot run a heavy machine on a back road in Grafton County without causing damage. That knowledge is not in a manual — it is local.
If the project you are describing is beyond what a first-time operator should take on alone, the team will tell you. If the machine you want to rent is not the right machine for your job, the team will say so and recommend the one that is. The goal is a successful project, not just a completed rental transaction.
Join the Team
WE ARE ALWAYS LOOKING FOR GOOD PEOPLE
NorthPoint is growing. Five locations in under two years means the team is expanding, and the kind of people who thrive here are those who take pride in their work, know what honest service looks like, and want to be part of a company where their contribution is visible and valued.
We do not hire for titles. We hire for capability, reliability, and the kind of attitude that treats a customer's project deadline as seriously as we treat our own. If that sounds like you — or like someone you know — we want to hear from you.
Current interest areas: equipment operators and delivery drivers across all five NH locations, weekend and seasonal office staff, and mechanics with experience on compact construction equipment (Kubota, Bobcat, Wacker Neuson).
READY TO WORK WITH THE TEAM?
Browse equipment, book online 24/7, or call your nearest location and speak to someone who actually knows the answer.
Kyle DiGiacomo
Caiden DiGiacomo
Sara Katherine
Ashley Martell
Finn
Irma
